Aarti P is a multifaceted beauty professional renowned for her expertise in South-Asian Beauty. With roles spanning from beauty educator to brand consultant and beyond, she has left an indelible mark on the industry. A frequent feature in esteemed publications including Marie Claire, The Guardian, Who What Wear and Grazia, Aarti's insights resonate widely. Recognised as one of the UK's Best Hair & Makeup Artists by Harper’s Bazaar UK, she has also earned acclaim as an inspiring industry leader within the British beauty scene, acknowledged by The British Beauty Council. Aarti's dedication to diversity, equity, and inclusivity is further demonstrated through her appointment on the Diversity, Equity, and Inclusivity (DEI) committee. As the founder of the South Asian Beauty Collective, she continues to redefine beauty standards and empower individuals through her transformative work.